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Färsodlarna

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Färsodlarna introduced Sweden's first locally sourced ground beef in 2020, crafted with legumes, rapeseed, and salt to revitalize traditional dishes. Addressing environmental concerns, their goal was to offer a sustainable alternative to conventional ground beef, the primary source of household climate impact. Years of research led to the selection of Swedish protein crops like sweet lupine, gray pea, and field bean, complemented by rapeseed oil residue and salt for texture and flavor. After successful testing in various kitchens, demand soared, marking a significant shift towards eco-friendly meat alternatives.

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Quick facts

Founded
2013
Investment year
2021
NO. of employees
13

Team

No items found.

Novax team

Carl Dalerstedt
Senior Associate

"As a small startup company, we are constantly evolving. Novax has been a great sparring partner, whether it's been practical matters like scaling up production capacity or more strategic issues regarding marketing and sales. Novax holds a lot of knowledge and experience internally but has also supplemented with external perspectives from its broad network."

Oddgeir Hole, CEO Färsodlarna

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